Policies

DAPHNE HIGH SCHOOL MEDIA EDITORIAL POLICY

The DHS Media Editorial Policy pertains specifically to DHS student newspaper, the Daphne Oracle. The DHS newspaper is the official student-produced news and information published/produced by DHS journalism students. The DHS newspaper has been established as a designated public forum for student reporters to inform and educate their readers as well as for the discussion of issues of concern to their audience. It will not be reviewed or restrained by school officials prior to publication or distribution. Advisers will coach and discuss content during the writing process.
Because school officials do not engage in prior review, the content of the DHS newspaper is determined by and reflects only the views of the student staff and contributors, and not school officials or the school itself. Its student editorial board and student staff members assume liability for the content of the publication. This Media Policy is based on standards and guidelines from the Society of Professional Journalists, Journalism Education Association, and the Student Press Law Center.

I. FREEDOM OF THE PRESS

As it is essential to preserve the freedom of the press in order to preserve a free society,
1. The media will serve the best interest of the students and faculty of Daphne High School, keeping itself free from any commercial obligations distracting from this purpose;
2. Any decisions affecting the publications on all levels will be made by the editorial board, the adviser is allowed to give legal advice and his/her opinion, but the final decision rests in the hands of the editorial board;
3. Only the editorial board may prevent material it judges to be in violation of the media editorial policy, from being printed;
4. All media will vigorously resist all attempts at censorship, particularly pre-publication censorship;
5. All media retain the right to publish any and all material attained through an interview by a staff member of the publications staff, holding that the interviewee was made aware that the information could be published in any form at any time;
6. All student media referenced in this editorial policy are designated public forums;
7. Student journalists may use print and electronic media to report news and information, to communicate with other students and individuals, to ask questions of and consult with experts and to gather material to meet their newsgathering and research needs;
8. DHS Media and its staff are protected by and bound to the principles of the First Amendment and other protections and limitations afforded by the Constitution and the various laws and court decisions implementing those principles;
9. DHS Media will not publish any material determined by student editors or the student editorial board to be unprotected, that is, material that is libelous, obscene, materially disruptive of the school process, an unwarranted invasion of privacy, a violation of copyright or a promotion of products or services unlawful (illegal) to minors as defined by state or federal law;
10. Definitions and examples for the above instances of unprotected speech can be found in Law of the Student Press published by the Student Press Law Center. A copy of this book is located in the newspaper room for reference.

II. THE EDITORIAL BOARD
1. The editorial board will consist of 5 – 7 student staff editors.
2. The editorial board decides on all decisions that pertain directly to the DHS media and their interests.
3. No member of the editorial board shall have more than one vote on the board.
4. All members of the editorial board and the adviser will elect a replacement for board members who have been dismissed.
5. All members of the editorial board are expected to know their duties and jobs in the room and must understand the consequences of not fulfilling said jobs.
6. The student editor and staff who want appropriate outside legal advice regarding proposed content – should seek attorneys knowledgeable in media law such as those of the Student Press Law Center. Final content decisions and responsibility shall remain with the student editorial board.
7. The duly appointed editor or co-editors shall interpret and enforce this editorial policy.

III. THE ADVISER
1. The adviser is a professional teaching staff member and is in charge of the class just as in a conventional classroom situation.
2. Is a certified journalism teacher that serves as a professional role model, motivator, catalyst for ideas and professionalism, and an educational resource.
3. Provides a journalistic, professional learning atmosphere for students by allowing them to make the decision of content for the media and ensuring the media will remain an open forum.
4. Guides the media staff in accordance with approved editorial policy and aids the educational process related to producing the media.
5. May caution, act as legal consultant and educator in terms of unprotected speech, but has no power over censorship or veto except for constitutionally valid reasons.
6. Will keep abreast of the latest trends on journalism and share these with students.
7. Will submit the school newspaper, yearbook, podcast, and online content produced by the students to rating services and contests in order for the school publications staff to receive feedback.
8. Will forward any received correspondence and/or information to the appropriate editors.
9. Will provide information to the staff about journalism scholarships and other financial aid, and make available information and contacts concerning journalism as a career.
10. Will work with the faculty and administration to help them understand the freedoms accorded to the students and the professional goals of the school publications.
11. The adviser will not act as a censor or determine the content of the media. The adviser will offer advice and instruction, following the Code of Ethics for Advisers established by the Journalism Education Association as well as the Canons of Professional Journalism. School officials shall not fire or otherwise discipline advisers for content in student media that is determined and published by the student staff.

IV. THE BUILDING ADMINISTRATION
1. The Daphne High School administration will provide the students of DHS with a qualified journalism instructor to serve as a professional role model, adequate classroom equipment, and space for a sound journalism program.
2. DHS administration will offer equal opportunity to minority and/or marginalized students to participate in journalism programs.
3. DHS administration is not required to view and approve publication content before publishing.

V. CONTENT OF DHS MEDIA

A. INTRODUCTION
All content decisions will be made in accordance with the following provisions, while keeping in mind that the overall purpose, role and goal of all DHS Media is to
1. Inform, interpret, and entertain their viewers through accurate and factual reports, where information has been thoroughly gathered and information has been completely verified;
2. Serve as an educational laboratory experience for those on staff;
3. Be accurate, fair, and impartial in its coverage of issues that affect the school community;
4. DHS Media will not avoid publishing a story solely on the basis of possible dissent or controversy;
5. Cover the total school population as effectively and accurately as possible;
6. The staff of DHS Media will strive to report all issues in a legal, objective, accurate and ethical manner, according to the Canons of Professional Journalism developed by the Society for Professional Journalists. The Canons of Professional Journalism include a code of ethics concerning accuracy, responsibility, integrity, conflict of interest, impartiality, fair play, freedom of the press, independence, sensationalism, personal privacy, obstruction of justice, creditability and advertising.

B. REGARDING PROFANITY
1. The media will not print unnecessary profanity.
2. The editorial board reserves the right to edit quotes for unnecessary profanity or unnecessarily offensive words, quotes that have been edited will be noted accordingly when published.
3. Any edited quote will be read back to the source prior to publishing and sources will have a chance to make changes.
4. Staff interviewers have the right to ask a source when necessary to repeat a quote without the use of profane language.

C.  REGARDING STAFF WRITING
1. DHS students outside of the media staffs will have the opportunity to submit writing to the media.
2. Any writing submitted from an outside source for use will be accepted upon request of the editorial board or when open opportunities arise, and will be viewed by EICs and adviser for verification.
3. Any material submitted from an outside source can be edited by the editorial board and must comply with this policy.
4. Writing must be the original work of the writer and not previously published in any publication, unless otherwise specified by the adviser and EICs.

D. REGARDING EDITORIALS
1. Editorial ideas may be submitted to the editorial board by all members of the appropriate staff.
2. All printed editorial subject matter will be determined by the editorial board.
3. The media will not publish any material for which there is evidence that the author is using the paper for inappropriate personal gain.
4. The media will endeavor to provide a chance for comment on all sides of a critical issue in the same edition.
5. The editorial board, which consists of the staff’s student editors, will determine the content, including all unsigned editorials. The views stated in editorials represent that of a majority of the editorial board. Signed columns or reviews represent only the opinion of the author.

E. REGARDING CONTROVERSIAL ISSUES
1. All coverage of controversial issues will occur upon a timely subject.
2. All sides of the issue will be presented and reviewed so as to refrain from any bias, with exception of opinions.
3. In news, all sides of a school, community, city, state, national, or international political issue will be presented factually so as to inform rather than promote or endorse.
4. The media will not publish material that is unnecessarily obscene, libelous, unwarranted invasive of privacy.
5. The media will not attack persons or policies.
6. All controversial issues will be brought to the editorial board who must consider the following questions before publication of the piece:
1. Why is it a concern?
2. What is its journalistic purpose?
3. Is the information accurate and complete?
4. Are any important POV omitted?
5. How would we feel if the story was about ourselves or someone we know?
6. What are the consequences’ of the publication?
7. Is there a logical explanation to anyone who challenges issue?
8. Is it worth risking our credibility?
9. What are the alternatives?

F. REGARDING BYLINES
1. All articles, graphics, photos, art, columns, pages, reviews, and other material creatively conceived, with exception to staff editorials, mug shots and cut-outs will be bylined with the producer’s name.
2. All bylined writers will be held accountable for their work.
3. When more than one person has contributed creatively to a piece of work, any person who has contributed to the work must be bylined as a producer.

G. REGARDING NEWS AND FEATURES
1. The media will specialize in and emphasize informing their readers of school news and unique students of the Daphne High School community.
2. The media will cover community, state, national, and international news if it is directly relevant to the school community, and includes local angle.
3. The media will strive to provide coverage to all school organizations and functions.
4. When faced with the undesirable news such as student or staff or faculty crimes, the publications will endeavor to publish the facts correctly, explain the issue, and put a stop to any speculative stories that inevitably develop.
5. Major district issues and news will be priority over school news (these major issues will be decided by the editorial board).

H.  REGARDING DEATHS
1. Any current student, staff member, faculty member or building administrator that dies during the year may be recognized in the school media.
2. The school media will treat all deaths in a tasteful, respectful way.
3. An issue, or portion of an issue, should not be dedicated to or in memory of the deceased.
4. If asked the school newspaper will publish factual information (date of birth, date of death, survivors, organizations, hobbies and interests) in six lines of text at a normal column width.

I.  REGARDING ILLUSTRATIONS, PHOTOGRAPHS, GRAPHICS, ETC.
1. All cutlines will record “the who” and other necessary information in the photo.
2. All photographs must be captioned and bylined, with the exception of mugs and cutouts.
3. Bylines are required on all online photos and galleries.
4. Any photographs that contain any inappropriate attire or actions must be reshot.
5. Artwork represents the interpretations of the artist, not necessarily of the staff or DHS.
6. The publications will not publish any photos, illustrations etc. that ridicule, demean, or misleadingly represent any individual or group.
7. Electronic manipulations changing the essential truth of the photo or illustration will be clearly labeled if used.

J. REGARDING ERRORS
1. Concerns about errors in the school media may be submitted though the adviser
2. The editorial board retains the right to determine whether, in fact, an error has been made.
3. Staff members will strive to correct errors prior to publication; however, if the editorial board determines a significant error is printed, the editorial board will determine the manner and timeliness of a correction.
4. Major corrections are determined by the editors and adviser.
5. If changes are made to a web story once a story has been posted, the change will be noted along with the date and time the change was made.

K: REGARDING ADVERTISING
1. The publications will not accept advertising for products that are illegal for persons under 13 years of age to purchase and/or use.
2. Students not of legal age whose photographs appear in an advertisement of the publications are required to sign a model release form, as well as their legal guardian.
3. The publications will not run advertising without a proper signature on the advertising contract which explains terms of payment, content, size, publishing dates, includes attached layout which explains the terms of payment, content, size, and length of viewing measured in months.
4. The publications will not accept personal or classified advertising.
5. All ads need to be approved by editorial board at an 80% approval rating; any ad not deemed appropriate by board will not run and payment will be returned.
6. If a published advertisement is incorrect in substantive content, a reduced price on a case by case basis as decided by the editorial board.
7. Web ads appear in a specified section of the website and randomly rotate through the area each time the page is refreshed.
8. Advertising that appears in the media is not necessarily endorsed by the media or its staff members, editorial board or adviser.
9. Payment for all ads is due at contract signing.

L: REGARDING DISTRIBUTION AND CIRCULATION
1. Weekly updates will be made to the website during the school year. While less frequent, updates will be made to the site during breaks.
2. Advertising revenues and fundraising are to be used to pay for the school media printing costs, supplies and other media expenses.
3. All budget surpluses are to be used for supplies and/or future production of the school media.
4. Exchange publications are received and displayed in journalism laboratory.
5. When printed, exchange publications are mailed to other media rooms across the US.

M:  REGARDING REVIEWS
1. The reviewer must have experience in the area in which they are reviewing.
2. All reviews will be bylined and all reviews will be expressed opinions of authors, the editorial board and newspaper staff does not express opinions on the subject matter.
3. All reviews will be to evaluate and inform, not to promote.
4. Evaluative criteria used will be determined by editorial board depending on whether the event or item being reviewed is professional or amateur in nature.
5. Review ideas may be submitted to the editorial board by all members of the DHS media.
6. All reviews must first be reviewed by the editorial board prior to publishing.
7. All reviews need to be reviewed and printed in a current and timely manner.

N: SOCIAL MEDIA
1. Social media will be used to promote DHS media, to promote published content and to engage the DHS community.
2. The editorial board reserves the right to remove comments that violate any provisions hitherto outlined by this policy.
3. Information posted on social media platforms should be held to the same standard as all other reporting in terms of information gathering and fact checking.
4. The official social media accounts should avoid promotion of events and remain objective, reporting what is fact. Reporters using personal social media to cover events should do the same.
5. Information gained through social media channels should be verified through multiple channels before passing it along to others.
6. Audience engagement through social media should be done in a professional manner.
7. Staff members using applications to post updates to social media accounts should have separate applications for their personal account and for the school media accounts. This will limit the chance of a post being sent from the wrong account.
8. Transparency is important. Mistakes made on social media posts should be corrected as soon as possible and any deleted posts should be acknowledged in subsequent postings.

O: PUBLICITY
1. The goal of the media marketing is to promote and expand the media viewing audience.
2. The publicity team will work with all aspects of the media.
3. Ad trade-outs are regulated by the Business Manager and Director of Marketing, ad trade-outs are given on a 1 for 1 basis.
4. The Director of Marketing will work with the web team to promote the publication through outside sources such as Facebook or Twitter.

P:  PRIOR REVIEW POLICY
1. Sources will be able to have quotes read back at the time of interview or at reporter’s initiative.
2. Sources will not be able to arbitrarily demand to read the reporters completed story and then perform editing tasks on that story.
3. The media reporters will endeavor to include the name and identity of all sources if reporter believes that doing so will not result in endangerment, harassment or any other form of undue physical, mental, emotional anguish for the source.
4. The media reporters will not, within all boundaries of law, reveal a source who asks to remain nameless.
5. All media interviewers will respect the interviewees rights to have information remain “off the record” if the fact is known before giving the information to the interviewer.
6. The media will not be reviewed by anyone outside of the editorial board aside from the adviser prior to its release to the public, the adviser is allowed to review the publication, but not required to, for the sole purpose of acting as legal consultant and educator in terms of unprotected speech; the adviser reading content is not considered prior review unless he/she makes changes or directs changes.

Q: STUDENT & STAFF PUBLICATION POLICY
1. All students and staff of Daphne High School are eligible to submit items for publication in the DHS student media.

R: STAFF POLICY FOR SELECTION AND DISMISSAL

R(a).  EDITOR AND STAFF SELECTION PROCESS
1. Editor in chief(s) and other editor level positions are chosen by faculty adviser, with input previous year’s editorial board.
2. New and returning staffs are judged by application, previous work, potential and prerequisite class work.
3. Applicants are not turned down because of age, race, sex, religion, mental or physical handicap that do not impair editorial responsibilities.
4. Staff applications are due in January of each year prior to registration.
5. The staff and editors are selected prior to class registration each March. The adviser reserves the right to make changes to the list as he/she deems necessary after the registration deadline.
6. Editor titles and positions are not named until after all media have finalized publication for the previous year.

R(b). REGARDING STAFF DISMISSAL
1. All individuals involved with DHS media are considered a team, each member is expected to complete all assigned stories, pages, photos, etc. on or before the assigned deadline. Staff members, including editors, may be dismissed from their positions and/or the publications staff itself if any of following violations occur:
a. continuously missed deadlines (dismissal procedures will take place by choice of adviser and EICs)
b. Plagiarism
c. Quote falsification
d. Vandalism or theft of publication equipment
e. Continuous negative or pessimistic attitude toward staff member or adviser
f. Submitting an advanced page design, story, photo or other publishable item to anyone outside the media staff without approval by the editorial board
g. Two suspensions in one academic year
h. Failing to fulfill job as outlined in job description
2. Major infractions will result in immediate dismissal from staff duties and dismissal from class and staff at the end of quarter (major infractions include but are not limited to following: plagiarism, vandalism, theft).
3. Minor infractions will be given a written warning for the first one. The second one is immediate dismissal from staff duties and dismissal from class and staff at end of quarter.
4. Warnings will be written and signed by the adviser and editor-in-chiefs, as well as staff member in question.
5. An editor will be stripped of his/her title if suspended.
6. First misdemeanor or arrest will result in the loss of editor’s title, and second will result in dismissal from staff.
7. Each member of the editorial board and adviser will attend a meeting with potentially dismissed student to discuss the issue, adviser will make final decision.
8. The academic nature of the school media class allows removal of editors or staff members when school and or established media policy is violated.
9. The above list of infractions could all result in dismissal; however, staff dismissals are not limited to the listed infractions.
10. A dismissed staff member receiving academic credit may be given a grade of F and will not be allowed to register for any other journalism courses (will not preempt school policy).
11. Dismissal procedures are reviewed and approved by the editorial board
12. The dismissed staff member may appeal their dismissal in writing to the editorial board within three school days following dismissal
13. All dismissal appeals will be directed to the building principal, the adviser, and the editorial board

VII. QUERIES
1. Questions or complaints concerning material published in the media should be made in writing to the editor in chief(s) who will present the concern at the next scheduled editorial board meeting.
2. Complaints and suggestions may be submitted to the newspaper adviser and editorial board.
3. Resolutions will be made within limits of deadlines.

VIII. PROFESSIONAL AFFILITAITON
1. The DHS media should be a member of state, national, and/or international organizations.
2. The DHS media will work to be in contact with professional media such as the Mobile Press Register and WKRG TV as well as other individuals and companies in the communications field ranging from public relations and advertising to promotions and copy writing

IV. BIDDING
1. Student representation will be present for any bid meetings.
2. Administration has the option of attending any bid meetings.
3. Adviser will be present for any bid meetings.
4. The appropriate media staff and adviser are responsible for choosing publisher.
5. While cost is important, it is not the sole deciding factor in selecting a publisher.
6. Editor-In-Chief(s) must be present to all bid meetings.